Supercell's Squad Busters: A Solid Start, But Falling Short of Expectations
Supercell's latest mobile game, Squad Busters, a MOBA RTS hybrid, has achieved 40 million installs and $24 million in net revenue within its first month. This performance was particularly strong in the US, followed by Indonesia, Brazil, Turkey, and South Korea.
However, these figures pale in comparison to Supercell's previous successes. Brawl Stars generated $43 million in its first month in 2018, while Clash Royale amassed over $115 million in its initial 30 days back in 2016. Furthermore, Squad Busters' install rate has significantly declined since its peak of 30 million in the first week, falling below 5 million by the end of the month. Spending has also been on a downward trend since launch.
Supercell Fatigue?
The diminishing returns for Squad Busters, despite Supercell's apparent high hopes for the title, raise questions. Competitor Honkai Star Rail, for example, achieved a staggering $190 million in its first month. While Squad Busters is a well-made game, its similarity to Supercell's existing portfolio might be contributing to player fatigue. Only time will tell if Squad Busters can overcome this hurdle and achieve sustained success.
To explore other noteworthy mobile games released in 2024, check out our list of the best mobile games of 2024 (so far)! You can also find our comprehensive list of the most anticipated mobile games of the year for a glimpse into the future of mobile gaming.
