Home News Sony Eyes Acquisition of Kadokawa, Sparking Employee Excitement

Sony Eyes Acquisition of Kadokawa, Sparking Employee Excitement

by Thomas Jan 25,2025

Sony's Proposed Acquisition of Kadokawa: Employee Enthusiasm Amidst Concerns

Sony Wants to Buy Kadokawa and Their Employees Are Thrilled

Sony's confirmed bid to acquire the Japanese conglomerate Kadokawa has sparked a wave of optimism among Kadokawa employees, despite potential implications for the company's independence. While negotiations continue, the reaction highlights a complex situation.

Analyst Perspective: A Win for Sony?

Sony Wants to Buy Kadokawa and Their Employees Are Thrilled

Economic analyst Takahiro Suzuki, as reported by Weekly Bunshun, suggests the acquisition would benefit Sony more significantly than Kadokawa. Sony's shift towards entertainment necessitates strong intellectual property (IP) development, an area where Kadokawa excels with franchises like Oshi no Ko, Dungeon Meshi, and Elden Ring. However, Suzuki notes the potential loss of Kadokawa's autonomy and the increased scrutiny of projects not directly contributing to IP creation.

Employee Sentiment: A Vote of No Confidence in Current Leadership

Sony Wants to Buy Kadokawa and Their Employees Are Thrilled

Despite this potential drawback, Weekly Bunshun reports widespread employee approval of a Sony takeover. The prevailing sentiment reflects dissatisfaction with the current Natsuno administration, particularly its handling of a June cyberattack by the BlackSuit hacking group. This attack compromised over 1.5 terabytes of data, including sensitive employee information. The perceived lack of decisive action from President Takeshi Natsuno has fueled employee discontent, leading many to see a Sony acquisition as a potential catalyst for positive change, possibly including a change in leadership. The common sentiment amongst employees interviewed was a simple "Why not Sony?".

The situation underscores a nuanced perspective on corporate acquisitions. While concerns about independence exist, the potential for improved management and strategic synergy with Sony outweighs these concerns for many Kadokawa employees.