Discover beauty for every eye, lip, and face. Join our Beauty Squad to unlock exclusive rewards and surprise drops throughout the season!
Welcome to the e.l.f. beauty-verse! Explore an amazing app experience featuring viral lip oils, highly effective skincare, and the best in beauty.
Glow wild! This is your space to shop, share, and explore your favorite e.l.f. products. Discover new makeup and skincare must-haves with features like Virtual Try-On, Concealer and Foundation Shade Matching, and Shoppable Stories.
Join Our e.l.f. Beauty Squad Rewards Program
Our FREE loyalty program offers multiple ways to earn points redeemable for free products and amazing rewards. Beauty Squad perks include:
- Earn points from ANY purchase by uploading your receipt to the app.
- Redeem points for free products, discounts, or gift cards to your favorite stores and restaurants (Chipotle, Target, Ulta, Amazon, Walmart, and more).
- Enjoy early access to the latest drops and sales.
- Receive a free gift and double points during your birthday month.
- Access exclusive member-only content, such as our Hot as e.l.f. chart and Squad Sign quiz.*
- Level up for even more perks, including free shipping for Icon members.
Get Extra Without Paying Extra
Enjoy instant access to weekly e.l.f. ads, gifts with purchase, and special offers on makeup and skincare.
e.l.f. Shoppable Stories
Stay updated on the latest drops and discover new holy grail products.
Find Your Perfect Shade with Virtual Try-On
Virtually try on your favorite products and find your perfect shade matches.
Swipe to Like
Swipe right on makeup you love! Discover and explore your favorite clean beauty products with our “Swipe to Like” feature and build your wishlist.
Get Instant In-Store Help
Use the barcode scanner at your favorite retailers to virtually try on shades, view tutorials, and learn about ingredients.
Stay in the Know
Opt in for push and in-app notifications to be the first to know about exclusive offers, new arrivals, and upcoming sales.
Track Your e.l.f. Order
Review your order history and track your delivery. Use the store locator to find the nearest store carrying e.l.f. clean makeup and skincare.
Share the e.l.f. Love
Easily share makeup and skincare product finds directly from the product page or virtual try-on page.
e.l.f. UP! Stay updated on Roblox's dynamic tycoon adventure—unleash your creativity and become a force for good!
e.l.f. makes the best of beauty accessible to everyone. Download the app and join us!
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