Squid Game: Unleashed, the upcoming battle royale based on the hit Korean drama, is officially free-to-play for everyone! This exciting news, announced at the Big Geoff's Game Awards, confirms that the game will be accessible to both Netflix subscribers and non-subscribers alike. This bold move by Netflix is expected to significantly boost the game's popularity ahead of its December 17th launch.
The best part? Squid Game: Unleashed remains completely ad-free and free of in-app purchases. This strategic decision showcases Netflix's evolution from a DVD delivery service to a major media powerhouse, effectively leveraging its gaming platform to promote its popular shows, especially with Squid Game season two on the horizon.
The game itself is a high-octane take on titles like Fall Guys and Stumble Guys, featuring violent minigames inspired by the original series. Players compete in a deadly tournament, mirroring the show's premise of indebted individuals vying for a massive cash prize. Survival is the ultimate objective.
Netflix's announcement at the Big Geoff's Game Awards cleverly intertwines the promotion of its flagship show with a major gaming reveal, potentially addressing past criticisms of the awards' broader media focus. This synergistic approach is a masterstroke in marketing.
