Home News Why Pre-Ordering Digital Game Keys Is Smarter Than Buying on Release Day

Why Pre-Ordering Digital Game Keys Is Smarter Than Buying on Release Day

by Nova Apr 04,2025

Pre-ordering games can indeed be a gamble. With the potential for unfinished products, day-one patches, and rocky launches, it's understandable to approach with caution. However, pre-ordering digital game keys can be a strategic move, especially when you know where to look for the best deals.

We've partnered with Eneba to explore the benefits of pre-ordering digital game keys and why it can be a savvy decision for gamers.

You'll Pay Less Than on Release Day

A common misconception about pre-ordering is that you'll pay full price. However, when you purchase a digital game key from a reputable marketplace like Eneba, you can often secure a significant discount before the game even hits the shelves.

With AAA titles now commanding prices of $70 or more at launch, pre-ordering through Eneba can save you 10-30% off the official store prices. Instead of waiting months for a sale, you can lock in a lower price well before the game's release.

Avoiding Launch-Day Price Increases

Screenshot of game key pricing trends

One of the advantages of pre-ordering digitally from marketplaces is the ability to sidestep launch-day price hikes. As anticipation for a game grows, so does the demand for game keys, which can drive prices up even before the game is released. If you wait too long, you might end up paying the full market price. By securing your price early, you ensure you get the game at a discount, avoiding the rush and potential price surge as launch day nears.

Older Games Cost Way Less

Digital marketplaces offer another significant benefit: the price of older games drops considerably over time. While new releases might be pricey, games that have been out for a year or more can often be purchased at a fraction of their original cost—sometimes up to 70-80% off. If you're not in a rush to play on day one, waiting can save you a substantial amount of money while still allowing you to enjoy top-tier gaming experiences.

Whether it's an award-winning single-player adventure, a competitive multiplayer game, or a beloved indie title, older games remain just as enjoyable, minus the high price tag. Even complete editions, which include all DLCs and expansions, are typically cheaper than buying just the base game at launch. With digital game keys, there's no downside to waiting—the game is always available, and the price only gets better. Patience can pay off handsomely, and your gaming backlog will thank you.

So, if you're confident about a game, pre-ordering a digital key from a trusted marketplace like Eneba can help you save money before the game launches, ensure instant access on release day, and protect you from launch-day price increases. It's a smart move that makes perfect sense for savvy gamers.