Epic Games and Telefónica have forged a significant partnership, resulting in the pre-installation of the Epic Games Store (EGS) on Android devices sold by Telefónica. This affects millions of users across numerous countries.
This means O2 (UK), Movistar, and Vivo customers will find the EGS readily available alongside other app stores. This strategic move by Epic significantly boosts the EGS's mobile presence.
A Game Changer for Mobile Gaming?
The biggest hurdle for alternative app stores is often user convenience. Most casual users stick with pre-installed options. Epic's deal with Telefónica changes this, making the EGS a default choice for users in Spain, the UK, Germany, Latin America, and beyond.
This is just phase one of a broader collaboration. The two companies previously teamed up in 2021 to bring the O2 Arena into Fortnite.
This partnership is a significant step for Epic, especially given their ongoing legal disputes with Apple and Google. It could lead to further expansion and ultimately benefit mobile gamers.
