It's been some time since our last discussion about Ubisoft, and with the upcoming release of Assassin's Creed Shadows next Thursday, the stakes are high for the company. The success of this game could very well shape the future trajectory of Ubisoft as a corporation.
Today, Ubisoft's official channel released a new video dedicated to Assassin's Creed Shadows. While you might expect this to be the launch trailer, it's actually labeled as a TV commercial, which raises some eyebrows. The video itself isn't the problem—it's smooth, cinematic, and visually impressive. The concern lies in Ubisoft's strategy to push the game more through traditional media channels. While there's nothing inherently wrong with this approach, uploading a TV ad to their YouTube channel seems a bit out of place. This choice might be seen as nitpicking, but it doesn't exactly instill confidence in the game's release.
However, let's move past the speculation. The video effectively highlights the distinct gameplay and combat styles of the two main protagonists. The depiction of Japan is stunning, yet it's important to remember that you can't fully judge a game based on a one-minute cinematic. We'll have to wait until the release to see the full picture.
