Nintendo makes history in China with the debut of New Pokémon Snap, marking the first official Pokémon game release in the country. This article explores the significance of this launch and the broader implications for Nintendo's Chinese market strategy.
New Pokémon Snap Launches in China
A Historic Milestone for Pokémon in China
The July 16th release of New Pokémon Snap, initially launched globally on April 30th, 2021, represents a landmark achievement. It's the first officially released Pokémon game in China since the country's video game console ban, imposed in 2000 and lifted in 2015. This ban, stemming from concerns about the negative impact of consoles on children's development, had previously prevented official Pokémon releases. This launch signifies a major breakthrough for Nintendo and Pokémon fans in China, opening a new chapter after years of market restrictions.
Nintendo's expansion into the lucrative Chinese gaming market has been a long-term goal. Their 2019 partnership with Tencent to bring the Nintendo Switch to China laid the groundwork for this momentous release. New Pokémon Snap's arrival marks a significant step in Nintendo's strategy to penetrate one of the world's largest gaming markets. This strategic move coincides with Nintendo's growing presence in China, with further high-profile game releases planned.
Future Nintendo Releases in China
Following the successful launch of New Pokémon Snap, Nintendo has announced several additional titles for the Chinese market, including:
⚫︎ Super Mario 3D World + Bowser’s Fury ⚫︎ Pokémon Let’s Go, Eevee and Pikachu ⚫︎ The Legend of Zelda: Breath of the Wild ⚫︎ Immortals Fenyx Rising ⚫︎ Above Qimen ⚫︎ Samurai Shodown
These upcoming releases demonstrate Nintendo's commitment to establishing a diverse and compelling gaming portfolio in China, aiming to capture a substantial market share with its popular franchises and new titles.
Pokémon's Unexpected Chinese Legacy
The surprise among international Pokémon fans regarding the long-standing console ban highlights the unique history of the franchise in China. Despite the ban, a substantial fanbase emerged, with players accessing games through unofficial channels, including overseas purchases and counterfeit versions. Smuggling attempts, such as a recent incident involving 350 Nintendo Switch games, further illustrate this demand.
The iQue Player, a unique console from the early 2000s, represents a notable attempt to introduce Nintendo hardware to China without explicit Nintendo branding. A collaboration between Nintendo and iQue, it aimed to combat rampant piracy. Essentially a compact Nintendo 64 integrated into the controller, it showcases the challenges and innovative solutions employed during the console ban era.
The remarkable global success of Pokémon, achieved without official access to the Chinese market, underscores its appeal. Nintendo's recent actions signal a strategic shift, aiming to capitalize on this untapped potential.
The gradual introduction of Pokémon and other Nintendo titles to China marks a significant turning point. Nintendo's continued navigation of this complex market, coupled with the enthusiastic reception of these releases, suggests a promising future for gaming in China and beyond.
