World of Tanks Blitz launched a unique marketing campaign: a cross-country road trip featuring a real, decommissioned tank! This eye-catching stunt, showcasing a vibrant graffiti design, promotes the recent Deadmau5 collaboration.
The street-legal tank, touring the US, made a timely appearance at The Game Awards in Los Angeles. Fans who spotted and photographed the tank had the chance to win exclusive merchandise.
The Deadmau5 collaboration in World of Tanks Blitz is now live, offering players the chance to acquire the exclusive Mau5tank—a tank decked out with lights, speakers, and music. The event also includes themed quests, special camos, and cosmetic items.
The playful nature of this marketing campaign, gamifying the experience, is undeniably humorous. While some serious military simulation enthusiasts might disapprove, it's a fun and harmless way to promote the game. This isn't Wargaming's first foray into unconventional marketing—many other companies, including breweries, have employed similar tactics. But for fans, seeing a tank rolling through their neighborhood adds a touch of excitement to a winter day.
If this inspires you to try World of Tanks Blitz, check out our list of current promo codes for a head start!
