Gordon Ramsay, the renowned chef, is the latest celebrity to join Supercell's lineup of collaborations. He'll be featured in Hay Day, starting today, showcasing a surprisingly calm demeanor.
Ramsay steps into the shoes of the absent Greg, introducing new in-game events and features. As noted previously, Supercell's partnership with Erling Haaland opened the door for celebrity collaborations, but Ramsay's involvement is certainly unexpected.
The in-game appearance includes humorous trailers highlighting Ramsay's newfound tranquility, even featuring an apology to past Hell's Kitchen contestants. He'll be available until the 24th, bringing a range of new content to celebrate his arrival.
New In-Game Content
While Ramsay's calm persona is a departure from his usual on-screen personality, this isn't his first foray into mobile gaming. He's previously released mobile games based on his TV shows. This collaboration further demonstrates Supercell's increasing focus on real-life celebrity partnerships.
Supercell's diverse and generally older fanbase likely influences this strategy. The company is clearly aiming to resonate with a broader audience.
New to Hay Day? Check out our Hay Day tips and tricks guide for a head start on mastering the game's mechanics!