Demi Lovato headlines PlanetPlay's Make Green Tuesday Moves initiative, bringing star power to mobile gaming for environmental support. The singer and actress will appear in several popular mobile games.
Lovato's involvement extends beyond simple advertising; she'll feature in games like Subway Surfers, Peridot, Avakin Life, and Top Drives, offering players Lovato-themed avatars. All proceeds from these in-game items will benefit environmental projects.
PlanetPlay's Make Green Tuesday Moves (MGTM) initiative has a history of collaborating with celebrities (like David Hasselhoff and J Balvin) to promote environmental causes within mobile gaming. This collaboration with Lovato, however, boasts broader reach and impact due to its inclusion in numerous popular titles.
This initiative offers a triple win: fans get to interact with Lovato in their favorite games, developers gain exposure, and environmental causes receive much-needed funding. For players interested in more top mobile games, a list of the best mobile games of 2024 (so far) is available.
